Vision Statement Examples to Help You Write Your Own

Notice the interesting use of the word “complementary” in this vision statement. No, the chain isn’t envisioning giving out freebies in the future. Its vision goes beyond remaining a large coffee chain. Rather, the brand wants to be the consummate leader in the coffee and donut industry. It wants to become a place known for fun, food, and recreation.

Best Missions Statement Examples: Invisible Children

22 Vision Statement Examples to Help You Write Your Own

Hero Image

When starting a small business, founders typically have an idea of what they want to achieve—a vision of what success will look like. During the strategic planning process, it’s important to put this vision into concrete terms. Not only does a vision statement clarify your thoughts, but it helps employees and stakeholders understand what the business has set out to accomplish. No matter what the business, a good mission and vision statement can inspire and motivate employees to make that vision a reality.

Whether it’s your first or fifth business, writing a compelling vision statement can be challenging. Below, we’ll share how to write a vision statement—one that inspires your employees and positively impacts your business—and we’ll look at a few vision statement examples to help you get started.

Vision Statement Example Industries:

How to Write a Company Vision Statement







Procter & Gamble


The Scooter Store


Johnson & Johnson









Belle Events




Microsoft (early 90’s)



Trip Advisor



Ben & Jerry’s


Their vision is “ to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.”





Kraft Heinz

Mondelez International

Download the 100+ vision statement examples ebook These are 100+ of the most inspiring vision statements we

Stanford University (in the 1940s)

Harvard University

Florida Department of Education

South African Department of Education

Spalding School

Harley Davidson








Ken Blanchard


Their vision is “To become the premier crude oil transportation and marketing company in the United States and Canada by providing the utmost in value-added services to our customers, and in doing so, delivering superior returns to our stakeholders.”

Burlington Railway

PPG Industries

Their vision is “Be recognized as a preeminent global engineered-materials and services company that fully engages our people, passionately embraces new ideas, seeks out transforming technologies and operates with unbending ethical standards.”

AK Steel






Credit Agricole

Wells Fargo

Regions Financial

Auto-Owners Insurance




General Electric



Owens Illinois

Their vision is “To become the world’s leading packaging company by achieving sustainable and consistent growth by providing consumer preferred products that enable superior taste, health, visual appeal and value benefits for our business customers’ products.”


Vision Statement Examples for Not for Profit

Alzheimer’s Association

San Diego Zoo

Charity: Water

Feeding America

The Smithsonian

Life is Good

The American Red Cross


Conoco Philips China









Etihad Airways

Marvin Group

Their vision is “To become the benchmark manufacturing company for the aerospace industry providing world-class products to satisfied customers through continuous improvement driven by the integrity, teamwork and creativity of our people.”

BAE Systems


Ethiopian Air

Oman Air

Australian Department of Health

US Postal Service

Queensland Libraries

US Department of Defence

Martin County, Florida

Manitowoc, Wisconsin

Their vision is “a friendly, culturally diverse, and economically vibrant community that embraces the arts and humanities and that preserves the best of small town life on the lakeshore, including health, long life, beauty, comfort, and safety.”

Best Mission Statement Examples

  1. Life is Good: To spread the power of optimism.
  2. Sweetgreen: To inspire healthier communities by connecting people to real food.
  3. Patagonia: We’re in business to save our home planet.
  4. American Express: Become essential to our customers by providing differentiated products and services to help them achieve their aspirations.
  5. Warby Parker: To offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses.
  6. InvisionApp: Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.
  7. Honest Tea: To create and promote great-tasting, healthy, organic beverages.
  8. IKEA: To create a better everyday life for the many people.
  9. Nordstrom: To give customers the most compelling shopping experience possible.
  10. Cradles to Crayons: Provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school, and at play.
  11. Universal Health Services, Inc.: To provide superior quality healthcare services that: PATIENTS recommend to family and friends, PHYSICIANS prefer for their patients, PURCHASERS select for their clients, EMPLOYEES are proud of, and INVESTORS seek for long-term returns.
  12. JetBlue: To inspire humanity – both in the air and on the ground.
  13. Workday: To put people at the center of enterprise software.
  14. Prezi: To reinvent how people share knowledge, tell stories, and inspire their audiences to act.
  15. Tesla: To accelerate the world’s transition to sustainable energy.
  16. Invisible Children: To end violence and exploitation facing our world’s most isolated and vulnerable communities.
  17. TED: Spread ideas.

1. Life Is Good: To spread the power of optimism.

Best Missions Statement Examples: Life is Good

This mission is perhaps a little unexpected if you’re not familiar with the company’s public charity: How will a T-shirt company help spread optimism? Life is Good answers that question below the fold, where the mission is explained in more detail using a video and with links to the company’s community and the Life is Good Kids Foundation page. We really like how lofty yet specific this mission statement is — it’s a hard-to-balance combination.

2. sweetgreen: To inspire healthier communities by connecting people to real food.

Best Missions Statement Examples: sweetgreen

The language lets us know the company is all about connecting its growing network of farmers growing healthy, local ingredients with us — the customer — because we’re the ones who want more locally grown, healthy food options.

The mission to connect people is what makes this statement so strong. And, that promise has gone beyond sweetgreen’s website and walls of its food shops: The team has made strides in the communities where it’s opened stores as well. Primarily, it provides education to young kids on healthy eating, fitness, sustainability, and where food comes from.

3. Patagonia: We’re in business to save our home planet.

Best Missions Statement Examples: Patagonia

Patagonia’s mission statement spotlights the company’s commitment to help the environment and save the earth. The people behind the brand believe that among the most direct ways to limit ecological impacts is with goods that last for generations or can be recycled so the materials in them remain in use.

If your company has a similar focus on growing your business and giving back, think about talking about both the benefit you bring to customers and the value you want to bring to a greater cause in your mission statement.

4. American Express: Become essential to our customers by providing differentiated products and services to help them achieve their aspirations.

Best Missions Statement Examples: American Express

Best Vision Statement Examples

  1. Alzheimer’s Association: A world without Alzheimer’s disease.
  2. Teach for America: One day, all children in this nation will have the opportunity to attain an excellent education.
  3. Creative Commons: Realizing the full potential of the internet — universal access to research and education, full participation in culture — to drive a new era of development, growth, and productivity.
  4. Microsoft: We strive to create local opportunity, growth, and impact in every country around the world.
  5. Australia Department of Health: Better health and wellbeing for all Australians, now and for future generations.
  6. LinkedIn: Create economic opportunity for every member of the global workforce.
  7. Disney: To be one of the world’s leading producers and providers of entertainment and information.
  8. Meta: Give people the power to build community and bring the world closer together.
  9. Southwest: To be the world’s most loved, most efficient, and most profitable airline.
  10. Dunkin Donuts: To be always the desired place for great coffee beverages and delicious complementary doughnuts & bakery products to enjoy with family and friends.

1. Alzheimer’s Association: A world without Alzheimer’s disease.

Best Vision Statement Examples: Alzheimer

The Alzheimer’s Association conducts global research and provides quality care and support to people with dementia. This vision statement looks into the future where people won’t have to battle this currently incurable disease. With the work that it’s doing in the present, both employees and consumers can see how the organization achieves its vision by helping those in need.

2. Teach for America: One day, all children in this nation will have the opportunity to attain an excellent education.

Best Vision Statement Examples: Teach for America

Teach for America creates a network of leaders to provide equal education opportunities to children in need. This organization’s day-to-day work includes helping marginalized students receive the proper education they otherwise wouldn’t have access to. Its vision statement is what it hopes to see through its efforts — a nation where no child is left behind.

3. Creative Commons: Realizing the full potential of the internet — universal access to research and education, full participation in culture — to drive a new era of development, growth, and productivity.

This nonprofit’s vision statement is broad. It helps overcome legal obstacles to share knowledge and creativity around the world. By working closely with major institutions, its vision is an innovative internet that isn’t barred by paywalls.

4. Microsoft: We strive to create local opportunity, growth, and impact in every country around the world.

Best Vision Statement Examples: Microsoft

Microsoft is one of the most well-known technology companies in the world. It makes gadgets for work, play, and creative purposes on a worldwide scale, and its vision statement reflects that. Through its product offering and pricing, it can provide technology to anyone who needs it.

5. Australia Department of Health: Better health and wellbeing for all Australians, now and for future generations.

Best Vision Statement Examples: Australia Department of Health

6. LinkedIn: Create economic opportunity for every member of the global workforce.

Best Vision Statement Examples: LinkedIn


How to Make a Press Kit for Any Business with Examples

Include the name of your press contact or marketing manager with a press email address, telephone number, and location. It’s a good idea to have a custom email address that matches your website domain and brand name. Not only will it make your business look more trustworthy and professional but you can then separate your press requests from customer queries.


How To Create WordPress Buttons – A Complete Guide

Struggling with how to create WordPress buttons for your site? WordPress makes it easy to insert regular text hyperlinks right from the WordPress Editor, but it doesn’t give you a way to easily add buttons.

For that reason, many WordPress users struggle with how to add buttons to their WordPress posts or pages. That’s why we wrote this big guide to using buttons with WordPress.

We’ll start with a basic introduction on how to create CSS buttons on WordPress. It’s not the most beginner-friendly way to add buttons, but it is the foundation of all buttons.

What is a press kit?

A press kit (or media kit) is a page on your website that contains all your promotional materials and resources for your business or band. A good press kit will give journalists quick and easily digestible info about your product or business as well as photos or any marketing materials they can use. Think of the highlights or main message you want to use to promote your business and include quotes or statistics to back this up.

A press kit isn’t just useful for the press, it’s also useful for possible investors, partners or bloggers and influencers. That’s why it’s always best to add important info that’s useful for everyone along with more specific info depending on your target market and goals.

What are the advantages of a press kit?

Your press kit is basically a business resume for journalists, publishers, and promoters. When you’re networking, you can always refer to your press kit and share it with journalists. So they have everything they need to write your story and they can always check back on it if they forget stats you mentioned in the meeting. The easier you make it, the more likely they’ll be to write about you!

Tip: If you attend a lot of conferences or events you can add your press kit to a USB stick and give them out. This way you can use it as a calling card with all the info about your business. Plus, you can distribute all the essential info they need in high-quality and bigger files.

Step 6: STEP FOUR: Shape the Maple Boards – B Boards

  1. Lay the board on its widest side.
  2. Mark the Center of the length on the edge furthest away from you.
  3. Measure and mark 2 inches and 5 inches from each side of Center.
  4. At the 2 inch marks, using a square, measure and mark 2 inches down. Draw lines to connect the marks.
  5. On each end, from the other edge, measure and mark 3-1/2 inches.
  6. Using a straightedge, connect the 3-1/2 inch mark to the 5 inch mark. And connect the two 2 inch marks.
  7. Turn the board over and repeat the steps on the other side.
  8. Use the band saw to cut along the lines (SOLID lines in the diagram).
  9. Make many additional cuts between the two in from the center cuts. Chisel out the area between and make the inner corners square.
  10. Check to make sure the cuts went through the lines drawn on both sides of the board.
  11. Use this board as a template for the two other C Boards.
  1. Lay the board on its widest side.
  2. Mark the Center of the length on the edge furthest away from you.
  3. Measure and mark 2 inches from each side of Center.
  4. At the 2 inch marks, using a square, measure and mark 2 inches down. Draw lines to connect the marks.
  5. Turn the board over and repeat the steps on the other side.
  6. Use the band saw to cut along the lines.
  7. Make additional cuts between the lines and chisel out the area. Make the inner corners square.
  8. Check to make sure the cuts went through the lines drawn on both sides of the board.
  9. Use this board as a template for the four other D Boards.

What should my press kit include?

Logo, high-resolution images, media, and branding

The best way to encourage journalists to write about you is to provide all the materials they’ll need for a good article. A great online press kit includes downloadable logos, images, infographics, and even promotional videos.

It’s best to provide several high-resolution variations that also include different formats (e.g. .png and .jpg). Your logo should have a transparent background so your graphics can be used for multiple formats including print.

Design a logo that makes your business stand out.

Your company story

This is the chance to share your mission and the “why” behind your business. Typically, the business story should include a brief description of your company’s history, mission, and product or service. Make sure it sits up top and is tailored to the purpose of your press kit. This section can take inspiration from your About page but should be no longer than 100 words and give busy journalists a quick overview of what you do.

Important stats and facts about your company

Do you have numbers that back-up what you want to achieve with your press kit? Here’s the chance to show your growth and how your brand is making an impact in your industry. Think about memorable and relevant points like:

Tip: Try displaying your stats as an infographic to make the numbers more digestible and interesting to read. Plus, the journalist may be more inclined to use it in an article.

Info about your products or services

If you have more than one product, this is particularly relevant. Here you can go into detail about what you offer and the benefits of each product or service, including details like price, size, and material. If you’re a musician, add your song to your website via Spotify or YouTube so people can hear your music.

Quote Sheet and FAQ

A quote sheet—containing quotations from the people in your company—is a streamlined way to give busy editors quotes they need to complete an article without forcing editors to track down a company’s PR person.

This sheet can feature quotes from your executives, product developers, and even your customers (otherwise known as testimonials). One sheet of quotes can answer the most obvious questions an editor is likely to have. Just make sure each quote reads well on paper because that quote will most likely be used verbatim in print.


Tips For Writing A 1000 Word Essay


If you have a knack for writing, especially if it comes to essays, you can get 1000 words out of a 1000 word essay. Although it may sound like an enormous task, it really isn’t. To write a 1000 word essay, there are only a few different elements you will need to pay attention to. Although there are various methods and strategies that you can employ, most of them involve writing in big paragraphs. This does not mean you should be writing like an angry mob on your essay assignment.


Most writing instructors will tell you that the most important part of a 1000 word essay is the first paragraph. This is because this is where you “start out” and give your reader a quick glimpse of your topic. Most schools will not accept a written assignment that does not include a brief introduction. When writing for the web, you utilize many different sizes and colors of text and varying spacing and font, and labeling. A typical page or blog post might contain up to 250 to even 1000 words depending on the font type, size, and bolding, and margins. You want to grab the reader’s attention right away so make sure you use as much descriptive flair as possible.


In addition to grabbing the reader’s attention, a good 1000 word essay will be informative and provide supporting evidence. When writing essays, always remember that what you present within your essay is opinion and interpretation based upon factual information and studies. It will not be a facts-based essay and may actually be a criticism or argument. Writing essays can be a lengthy process and many students become discouraged and even lose interest after writing the initial portion. However, by utilizing essay writing help, writing a persuasive essay becomes easier.


The majority of 1000 word essays will follow a logical structure consisting of an introduction, the main body, and a closing paragraph. The introduction is the section that draws the reader into reading the essay. This should include information that allows the reader to develop a response or conclusion regarding the topic being presented within the essay. When writing the introduction, make sure you provide compelling reasons as to why your topic is important, relevant, and interesting to the reader.


The main body or the main part of your 1000 word essay is where most of your content is located. This is also where you are allowed to include your own personal style and make points about the specific topic. There are many students who prefer to write the main body of their essays using personal pronouns such as “I”, “we”, “me”, “my”, “us”, “myself” and “our”. If writing in this manner appeals to you, do consider changing it after you have written the initial draft. Using personal pronouns when writing about a topic could become extremely unprofessional and in a negative light, which will greatly reduce your opportunities for having your written assignment accepted.


Throughout your 1000 word essay, you are permitted to utilize proper grammar. However, it is extremely important that you pay attention to the usage of grammar and spelling within the writing. The use of improper grammar can eliminate your chances of being accepted into any given institute as well as give your professors the necessary evidence to expel you from the program. Students who are familiar with correct grammar are also far less likely to have grammatical errors throughout the writing which can lead to an overall higher grade.


Lastly, the conclusion is the section of the 1000 word essay format that provides an overall analysis and conclusions regarding your topic. In this area, you are permitted to discuss both sides of the argument you have presented within your essay. This is the perfect place to summarize your points and showcase your stance on the topic. When writing the conclusion, it is important to provide a logically organized outline outlining the points you are attempting to prove. This will help readers understand the reasoning behind your statements. Additionally, following the outline will give you an opportunity to thoroughly detail your opinion on the matter.


Overall, writing an essay is an easy task provided that you pay close attention to the details when writing your assignment. Following the tips outlined above will make writing an essay much easier and more efficient. Additionally, following this advice will allow you to write a 1000 words essay in far less time than normal, thus increasing the likelihood you will be accepted into any given college or university.

How to Write an African or African American Art Essay

When you’re just about to start an essay, you might sit with the pen in your hand for ages until you think about a topic. It’s difficult because you can’t choose a subject that’s too general, and if you have to write about African or African American art, that’s a wide field.

Although there are essay writing companies like Write My Paper, sometimes it’s better to work on an essay yourself, as you might discover something interesting and even improve at writing. So how do you write such an essay? Here are some tips to help you out21

Stay Focused on the Topic

If you choose to write on a topic, stick with it. That being said, if you are writing an essay about African art in the 19th century, don’t start talking about artists in the 20th. If there’s something relevant to the topic, then you can mention it, but don’t dwell on it for too long. All it’s going to do is lower your grade, and you’re aiming for a good one after all.

Research Your Claims

Writing an art essay requires you to talk about whether there’s a certain symbolism or message behind an artwork. Having said that, general ideas about the art are a no-go, especially if you want a quality essay that will get you a good grade.

You certainly have some ideas about the piece of art, and you must do a lot of research and find a lot of evidence to support your claims. If you write about how a certain artist’s work was controversial and stirred lots of discussions, you could try to find materials talking about what was considered normal and not normal in that period.

Answer the Question

When you’re writing an essay on a certain topic, there will be something that the reader needs to be curious about and is expecting to find the answer to by the end of the paper. For instance, if your topic is “Was Jacob Lawrence’s Migration Series his best work?”, then you have to research the popular painter and his panel series. You need to gather every material that will lead to the answer and will, in the end, help the readers find out something new.

Choose a Type of Art Writing

If you weren’t already aware of it, then you should know that art essays come in multiple types. Understanding them is essential when learning how to write an essay because each category will have a different impact on how you deliver the information.

For instance, one type of essay is image writing or iconography. It focuses on exploring the symbols noted in the artwork selection and trying to define images. Closely analyzing the symbols might reveal something about the characters or the scenery in the painting.

The Sociological Essay is focusing on a particular historical era, and how it had an influence on your topic. For example, if you write about Jacob Lawrence, it is going to focus on how the Great Migration of African-Americans has influenced his popular Migration Series, which had 60 panels.

There are many other types of art essays, so if the teacher didn’t tell you to choose a particular one, make sure you choose one that is fitting and will help you out.

Final Thoughts

Writing an essay about African or African-American art can be fun, and you’ll find out a lot of things. A big number of artworks were influenced by historical moments, so you will find many materials for your research and will end up getting you the maximum grade.

Economics Essay Writing Service to Look Out For

Classification of Services Offered In Economics Writing Services

You may have an essay you want a professional to help you handle. However, if you do not know where to find the relevant writers, you may end up hiring fraudsters. What they will do is take your money and get lost. Instead of holding negative thoughts about writing services, look through review sites. Find a writer who suits your interest. Under economics, you can find the following classes of writers:

  • Financial Essays

Are you a finance student and you don’t know where to find assistance writing your financial essays? You may get help from finance essay writing service under economics. Financial writers help students with their corporate finance papers and other papers related to finance. The sensitivity and meticulousness required when handling these essays call for a competent writer, and one who understands this field requires attention to detail. Therefore, whenever you are looking for a writer, always ensure you pick one from the websites available in review websites.

  • Accounting Essays

If you are an accounting student, you can attest to how balancing the accounts becomes challenging sometimes. It requires vast knowledge and attention to detail. Additionally, essays under the accounting field a higher level of expertise. In case you have such a paper, and you feel you lack the necessary skills to make it outstanding, seek business essay writing service, sometimes under economics on some websites. Most importantly, ensure that you select a writer with relevant expertise from review sites.

  • Economics Essays

Although it encompasses many fields, economics as a course has numerous essays that may give students a challenge to handle. Top essay writing services providers help students write these essays with the professionalism it deserves. As you may know, economics as a field requires a professional who is conversant with, for example, the analysis of the economy. He or she needs to know how various factors like taxes affect the overall economy. For this reason, you cannot go picking random writers without scrutinizing their qualities and their ability to deliver what you require from them. To do this, you need to go through review websites.

  • Human Resource Essays

Even though it is far from economics, some business essay writing services prefer to classify human resource essays under economics. Like other essays, human resource papers require skills and the ability to understand the labor market. A writer handling these kinds of essays needs to be conversant with aspects such as employee and employer relations, the recruitment process, among others. As you order an essay online, you also need to understand these aspects do you can gauge whether the writer delivers according to what you ordered.


As much as you need a writer to help you handle your essay, you also need to understand the content required for your essay. Establish where to find relevant writers. The above are but a few details of essays under the business field. Whenever you want to hire a writer, browse through review websites to find legit companies that have the experience and capacity.

academic essay introduction

academic essay introduction

Academic essay introduction
An introduction is the most important section of an essay. It informs the reader of the context and what is your stance on the subject. It is usually written after the main body and should include a number of key parts. This webpage discusses the common structure and focuses on the importance of the thesis (stance).
How to write an academic introduction

Academic essay introduction
Students can access
Here is an example of the introduction to the question – Discuss how media can influence children. Use specific examples to support your view.

  • The 2020 Rankings
  • The Issues Americans care about most and how companies stack up
  • News & Insights on corporate justness
  • Polling results that drive our rankings

Connect with us

They follow a particular structure: you will set out your argument in the introduction, build and present your argument in the main body, and should end with your overall key message or argument in the conclusion.
Take a look at our handy quick guide to essay writing (PDF) for useful tips and techniques for you to apply.

Academic essay introduction
Click on the Links under More Information below for Infosheets in the following areas:
Would you like to be able to locate, retrieve and organise information with ease?

The function of the Introduction is to serve as a ‘map’ of the essay, outlining to your reader the main argument and points which you develop in your essay. Most introductions begin with an orientation in the form of a brief general statement that leads the reader into the topic showing how the specific topic relates to bigger issues or to the discipline field. This is followed by your thesis statement , which is your concise response to the essay question, then an outline of the argument presented in the essay. You may find it useful to think of an essay’s introduction as funnel shaped ­ moving from the general to the specific. Here is an example:
Example of an essay introduction 1

wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 37 testimonials and 89% of readers who voted found it helpful, earning it our reader-approved status.
Last Updated: October 14, 2020 References Approved

In this tutorial, we learn how to write an introduction to your academic essay. The first part of your introduction should say why the topic is important. Using the phrase “is a topic of growing importance” is a great way to help boost your topic’s importance. Next, you should have a sentence or two sentences talking about the difficulties of the topic and what issues are involved. The third part of your introduction should be a thesis statement that narrows down what the topic is going to be about. This will give the reader a clear idea of what they are going to be reading.
Want to master Microsoft Excel and take your work-from-home job prospects to the next level? Jump-start your career with our Premium A-to-Z Microsoft Excel Training Bundle from the new Gadget Hacks Shop and get lifetime access to more than 40 hours of Basic to Advanced instruction on functions, formula, tools, and more.