How to Make a Press Kit for Any Business with Examples

Include the name of your press contact or marketing manager with a press email address, telephone number, and location. It’s a good idea to have a custom email address that matches your website domain and brand name. Not only will it make your business look more trustworthy and professional but you can then separate your press requests from customer queries.

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How To Create WordPress Buttons – A Complete Guide

Struggling with how to create WordPress buttons for your site? WordPress makes it easy to insert regular text hyperlinks right from the WordPress Editor, but it doesn’t give you a way to easily add buttons.

For that reason, many WordPress users struggle with how to add buttons to their WordPress posts or pages. That’s why we wrote this big guide to using buttons with WordPress.

We’ll start with a basic introduction on how to create CSS buttons on WordPress. It’s not the most beginner-friendly way to add buttons, but it is the foundation of all buttons.

What is a press kit?

A press kit (or media kit) is a page on your website that contains all your promotional materials and resources for your business or band. A good press kit will give journalists quick and easily digestible info about your product or business as well as photos or any marketing materials they can use. Think of the highlights or main message you want to use to promote your business and include quotes or statistics to back this up.

A press kit isn’t just useful for the press, it’s also useful for possible investors, partners or bloggers and influencers. That’s why it’s always best to add important info that’s useful for everyone along with more specific info depending on your target market and goals.

What are the advantages of a press kit?

Your press kit is basically a business resume for journalists, publishers, and promoters. When you’re networking, you can always refer to your press kit and share it with journalists. So they have everything they need to write your story and they can always check back on it if they forget stats you mentioned in the meeting. The easier you make it, the more likely they’ll be to write about you!

Tip: If you attend a lot of conferences or events you can add your press kit to a USB stick and give them out. This way you can use it as a calling card with all the info about your business. Plus, you can distribute all the essential info they need in high-quality and bigger files.

Step 6: STEP FOUR: Shape the Maple Boards – B Boards

  1. Lay the board on its widest side.
  2. Mark the Center of the length on the edge furthest away from you.
  3. Measure and mark 2 inches and 5 inches from each side of Center.
  4. At the 2 inch marks, using a square, measure and mark 2 inches down. Draw lines to connect the marks.
  5. On each end, from the other edge, measure and mark 3-1/2 inches.
  6. Using a straightedge, connect the 3-1/2 inch mark to the 5 inch mark. And connect the two 2 inch marks.
  7. Turn the board over and repeat the steps on the other side.
  8. Use the band saw to cut along the lines (SOLID lines in the diagram).
  9. Make many additional cuts between the two in from the center cuts. Chisel out the area between and make the inner corners square.
  10. Check to make sure the cuts went through the lines drawn on both sides of the board.
  11. Use this board as a template for the two other C Boards.
  1. Lay the board on its widest side.
  2. Mark the Center of the length on the edge furthest away from you.
  3. Measure and mark 2 inches from each side of Center.
  4. At the 2 inch marks, using a square, measure and mark 2 inches down. Draw lines to connect the marks.
  5. Turn the board over and repeat the steps on the other side.
  6. Use the band saw to cut along the lines.
  7. Make additional cuts between the lines and chisel out the area. Make the inner corners square.
  8. Check to make sure the cuts went through the lines drawn on both sides of the board.
  9. Use this board as a template for the four other D Boards.

What should my press kit include?

Logo, high-resolution images, media, and branding

The best way to encourage journalists to write about you is to provide all the materials they’ll need for a good article. A great online press kit includes downloadable logos, images, infographics, and even promotional videos.

It’s best to provide several high-resolution variations that also include different formats (e.g. .png and .jpg). Your logo should have a transparent background so your graphics can be used for multiple formats including print.

Design a logo that makes your business stand out.

Your company story

This is the chance to share your mission and the “why” behind your business. Typically, the business story should include a brief description of your company’s history, mission, and product or service. Make sure it sits up top and is tailored to the purpose of your press kit. This section can take inspiration from your About page but should be no longer than 100 words and give busy journalists a quick overview of what you do.

Important stats and facts about your company

Do you have numbers that back-up what you want to achieve with your press kit? Here’s the chance to show your growth and how your brand is making an impact in your industry. Think about memorable and relevant points like:

Tip: Try displaying your stats as an infographic to make the numbers more digestible and interesting to read. Plus, the journalist may be more inclined to use it in an article.

Info about your products or services

If you have more than one product, this is particularly relevant. Here you can go into detail about what you offer and the benefits of each product or service, including details like price, size, and material. If you’re a musician, add your song to your website via Spotify or YouTube so people can hear your music.

Quote Sheet and FAQ

A quote sheet—containing quotations from the people in your company—is a streamlined way to give busy editors quotes they need to complete an article without forcing editors to track down a company’s PR person.

This sheet can feature quotes from your executives, product developers, and even your customers (otherwise known as testimonials). One sheet of quotes can answer the most obvious questions an editor is likely to have. Just make sure each quote reads well on paper because that quote will most likely be used verbatim in print.

References:

https://maxbuttons.com/create-wordpress-button/
https://www.jimdo.com/blog/press-kit/#:~:text=Then%20just%20follow%20these%20steps:%201%20Log%20in,This%20will%20encourage%20journalists%20to%20get%20in%20touch.
https://www.instructables.com/Printing-Press/
https://www.jimdo.com/blog/press-kit/
https://www.thebalancecareers.com/how-to-create-impactful-press-kits-39191

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